Introducing Balance.

Screen time counts minutes. Balance shows you what those minutes were.

One app for healthy habits, on the phone and off it.

Get early access

Ages 5 and above. iPhone and Android.
Built by two mothers who want this for their own kids.

images/01-hero.jpg
70%
Maya · Fridayto goal
  • Soccer practice, 1 hr
  • A walk instead of Netflix
  • Dinner, no phones
  • Phone in the kitchen by 9
  • Shorts, 40 min after dinner
Learn

Learn what you can't always see.

What the videos were, who made them, and why one is worth a conversation. In plain words.

  • Content scored, not just flagged
  • Channel, themes, tone and watch time at a glance
  • Flags only what's worth talking about
Med3 videosSeen on social media

Get ready with me

Three appearance videos this week.

Channel
Three adult creators
Watch time
About 20 minutes
Themes
Appearance, routines, products
Tone
Calm, aspirational
What was in it
Bodies and appearanceIn all three
Product linksIn all three
Violence, language, anything explicitNone
Snapshot

Your child's whole day. Online and off.

What went right. What needs a look. What conversations to have together.

70%to goal
Maya, 11 · Friday

Maya picked a walk over Netflix.

4
Wins todayGoals you set together.
+30 pts
  • ⚽
    Soccer practice, then a walk after dinnerSaved 40 min.
    +15
  • 🔬
    Thirty minutes of a science channel and DuolingoLearning time.
    +10
  • 🌕
    Phone in the kitchen by nine. Nine hours of sleep.Reported by Maya.
    +5
All 4 wins
Flags
Med2 videosSeen on social media
A dare that's going aroundTwo videos of the same challenge. Kids in them, not adults.
Med3 videosSeen on social media
Get ready with meThree appearance videos this week.
Low2 videosSeen on social media
Two haulsUnboxings that are really ads. Nobody said so.
78

Screen time

Recreational screen time today.

  • Before school10m
  • After school1h 05m
  • After dinner30m
1h 45m

Apps

Time in each app.

  • YouTube35m
  • Roblox25m
  • Spotify20m
  • Social media15m
  • AI chat10m
73

Content

What she watched.

  • Learning45m
  • Entertainment40m
  • Flags3
88

Off screen

Logged by Maya. Checked against her steps and sleep.

  • Soccer1h
  • Walk30m
  • Reading45m
5h 30m

Connections

Time with real people this week.

  • Friends2h 30m
  • Family2h
  • Community1h
Talk

Bring it up without a fight.

The prep is done. You just have to ask.

  • Talking points built from what they actually watched
  • A way in, what to listen for, what to avoid
  • The easy talks make the hard ones possible later
Talking pointsMaya
The situationGet ready with me. Three appearance videos this week.

“Which of those creators do you actually like?”

Curious, not checking. The easy conversations are what make the hard ones possible later.

Listen forWhether she talks about them as people to copy. Any new rules about looks or food that did not come from home.
Off screen

The best part of the day is often not on a screen.

A lemonade stand
Pickup basketball
Soccer at the field
Building a community garden
Chores
A lemonade stand
Pickup basketball
Soccer at the field
Building a community garden
Chores
Smart Balance

The phone wins the hours nobody plans.

Invite the families you trust. Smart Balance finds the open hours and fills them.

Your circle
S
The SmithsThree doors down
Joined
M
The MillersCaroline's family
Joined
G
The GarciasFrom soccer
Invite
They share open hours, nothing else.
Smart Balance · Family
Dinner with the Smiths. Sunday, 6 pm.
Sunday evening is open for both families.
Hang out with Caroline. Sunday, 2 to 4.
Both girls are free.
Everyone earns points.Add to calendar
Smart Balance · Maya
Library volunteering. Tuesday, 3:30 to 5.
Her one open afternoon this week.
Hang out with Caroline. Sunday, 2 to 4.
Both girls are free.
Add both
Do

Win as a family.

The habits stick when the whole family is in.

  • Everyone earns points, parents included
  • Wins count on the phone and off it
  • Spend them on time together, like movie night
images/03-dinner.jpg
Family win · tonight
Phones away at dinner
+10 pts eachMaya · Luke · Mom · Dad
640 of 1,000Movie night · an American classic
Ownership

Kids get their own app.

Goals set with you. Points earned to spend together.

  • Quests to move, make, learn and see friends
  • Points land on your phone too
  • Your child is part of it, not watched by it
Balance app screen
Why we built this

We aren't anti-technology. We are pro-balance.

Screens can be powerful when used well, but real life happens offline. Read why two mothers are building Balance, and what the research says.

Read our story
Kids building a community garden
Questions

What parents ask first.

Does my child know Balance is on their phone?

Yes. Balance is built with your child, not behind their back. Kids get their own app, set goals with you, and earn points for the wins. They are part of it, not watched by it.

Does Balance block apps or set time limits?

No. Blockers end the conversation. Balance shows you what the minutes were, flags what is worth talking about, and gives you the words to bring it up.

Who is it for?

Families with kids ages 5 and up, on iPhone and Android. The Family plan covers up to four children.

What happens to our family's data?

It is used for one thing: helping your family. We never sell your family's data, and you can delete it at any time.

What does it cost?

Free for one child. $14.99 a month for the family. No credit card to start, and the first 500 early access families get a year free.

Free for one child. $14.99 a month for the family.

Free
$0
  • One child
  • Daily score and summary
  • Basic flags
Family
$14.99 a month
  • Up to four children
  • Full flags and talking points
  • Off-screen tracking and weekly suggestions
  • Kids' app with quests and rewards
  • YouTube content scoring

No credit card to start.

Set up in three minutes.

Early access. First 500 families free for a year.

You're on the list.